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How would you like to customize this e-mail with only the articles that
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Well soon, you will be able. Coming in August - National City will launch
the new and improved Insights...complete with a design facelift, and
enhanced usability to allow you to pick over ten content categories of
interest.
Watch your inbox in the coming weeks for details.
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National City Insights: Forecasts, research, strategy, and
opinions designed to help you and your business succeed.
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 | Energy Economics

The run-up in oil prices over the past few months has acted as a dark cloud shadowing an otherwise robust expansion of the U.S. economy. During May, gasoline rose above two dollars per gallon, and crude oil futures prices climbed above $40 per barrel. Prices have eased somewhat since then, but concerns remain that if prices linger at these elevated levels, economic growth will eventually be thwarted. And while there is little debate that higher energy costs act to drain purchasing power, there are two misconceptions worth clarifying about our current energy situation.
Read this month's Financial Market Outlook |

 | Upcoming Teleseminar / Webinar
 Check 21: The Check Truncation Act for the 21st Century
Thursday, July 22, 2004
12:00pm ET
Check 21 is short for the Check Clearing for the 21st Century Act. Simply put, beginning on October 28 of this year, banks may begin to substitute electronic check images for paper checks in the check clearing and settling process. Join National City and learn more about the legislation and how it will impact your business.
Register today for this teleseminar/webinar
U.S. Economic Outlook and Update III
Thursday, August 19, 2004
12:00p.m. ET
Review current economic conditions and the outlook for 2004. Part 3 in a series of quarterly updates with National City Chief Economist, Richard DeKaser.
Register today for this teleseminar/webinar
Register today |

 | Benchmarking: How do you stack up against your peers?
 Do you know how your company compares against your peers in key performance areas like customer satisfaction, productivity, financial ratios, turnaround time, customer and employee retention and worker safety? The process of measuring your company’s performance in key areas against industry standards is called benchmarking, and it’s one of the most effective steps your business can take toward improving operations and generating greater productivity and profitability.
Read full article |

 | Banking Your Business
 Financing your business is probably the most important issue you face as your business grows and prospers.
Every day loans to businesses, large and small, are being made by thousands of financial institutions and other lenders. Why is it that some business owners find it a time consuming and emotionally frustrating experience? The answer lies in how prepared you are to demonstrate that your business is an acceptable credit risk.
This article seeks to take some of the mystery out of the process and increase your chances for success.
Find out how |

 | Your Insight - The Presidential Election
 I expect the upcoming Presidential Election to be won by: ... Click to cast your vote.
a) Bush b) Kerry c) Nadar d) Someone else
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Last month, we asked Your Insight on Interest Rates.
Nearly everyone - 94% expects interest rates to be somewhat higher in six months. Only 6% of you thought it would be the same or somewhat lower.
Thank you for your Insight!
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