Feature Article
Ten Trends to Watch in 2006
Those who say that business success is all about execution are wrong. The right product markets, technology, and geography are critical components of long-term economic performance. Bad industries usually trump good management, however: in sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies.

Riding the current to success


DeKaser's Financial Market Outlook
The Myth of the Over-Extended Consumer
It's often said that indebted American consumers are the Achilles heel of our economy.  After years of borrowing to the hilt, some see a tipping point ahead.  And when the bills come due-any day now-spending will slow sharply, with broader economic repercussions.  Fortunately, this depiction is flawed and the risk of a serious constraint on spending is minimal.

Aggressive borrowing, not necessarily a bad thing
 

Don't Miss Richard DeKaser's Seven State Tour!
Join Chief Economist Richard DeKaser with Economist Ryan Reed to find out the economic status of your state. This free, seven-state webcast tour of the midwest region will give you the critical news you should know for '06. Here are just some of the upcoming dates:

Missouri, Tuesday, April 4
Pennsylvania, Thursday, April 6
Kentucky, Tuesday, April 11

For more information, additional dates or to register, click here!

Business Planning & Strategies
America for Sale
Once again, foreigners are heeding the call to "Buy American." Acquisitions of U.S. companies by foreign firms rose 27 percent in value in 2005. In 2004, acquisitions in the U.S. financial-services industry, as well as the banking and manufacturing sectors, boosted the value of foreign purchases 31 percent to $72.5 billion, the third annual increase in a row. To be sure, that is still less than a third of the recordbreaking $322.7 billion posted in 2000, when foreigners poured money into a roaring economy. But all signs suggest that the buying spree continues.

Creating concerns on Capitol Hill


Legislative & Regulatory
USTR: Companies Fight Trade Problems

U.S. companies seeking help from the Office of the U.S. Trade Representative in resolving trade disputes with foreign countries must be prepared to commit resources to back up their case, whether that means hiring lawyers or consultants for relevant legal or economic analyses, according to USTR General Counsel James Mendenhall. It could also mean taking the risk of possible retribution from a foreign government for having criticized its trade barriers, he said.

Resolving trade disputes with foreign countries


Human Resources & Benefits
Plan Sponsors Lower Discount Rates to Soften Expenses

As regulators' attention to pension accounting increases, defined benefit plan discount rates continue to drop, according to a report from financial firm SEI Investments. "Discount rates are at record lows, and pension expenses are at record highs," says Jon Waite, SEI's lead actuary. Employers use discount rates to determine pension expenses. A lower discount rate usually means a higher pension expense.

Lower rates, means higher expenses


Finance & Treasury
Diminishing Returns for Outsourcing?
The benefits seem obvious indeed. To the extent a company can cut its costs by turning over non-core services to an outside firm, its earnings and stock price may increase. And consultants contend the impact can be transformational. The trick is to identify costly but ancillary functions that can be outsourced without sacrificing the quality of the support.

Benefits may be harder to come by


Personal Investing
A Replay of 1995?

This should be another good year in the stock market. Maybe it will be a great one. Yes, I've been too optimistic since 2003. Last year I predicted the Morgan Stanley Capital International World Index would be up 20%. It was up only half that, at 9.5%. Still, relative to bonds or cash, equities have been the place to be. Stocks could end 2006 like 2005, up a little, or like 1995, when they went up a lot--37%.

Another good year in the stock market

Economics
The World Economy: Testing all Engines
Larry summers, a Treasury secretary under Bill Clinton, once said that "the world economy is flying on one engine" to describe its excessive reliance on American demand. Now growth seems to be becoming more even at last: Europe and Japan are revving up, as are most emerging economies. As a result, if (or when) the American engine stalls, the global aeroplane will not necessarily crash.

The world relies on American demand


Sales & Marketing
Ford puts consumers at center of 'rebirthing'

Chairman-CEO Bill Ford is boldly gambling that he can turn around the slide in the automaker's century-old North American auto operations by putting the consumer front and center. Mr. Ford, in outlining his company's ``The Way Forward'' revitalization plan, said the automaker will ``sharpen our focus on those who count the most-our customers'' and would return to an approach to build what buyers want.

Bill Ford to build what buyers want


International & Trade
Bush Recommended Decreasing USTR's Budget
President Bush proposed a $2 million decrease in funds in fiscal year 2007 for the Office of the U.S. Trade Representative compared with the FY 2006 estimates for the agency's appropriated spending.
Bush's budget request released on Feb. 6 estimates that USTR will receive $44 million in appropriated funds in 2006, up from the $41 million USTR received in FY 2005. However, the president requested that USTR funds drop to $42 million in FY 2007. The budget calls for the agency to receive $36 million for pursuing trade coordination and negotiations in FY 2007. The agency was appropriated $39 million in 2006 for trade coordination and negotiations.

Decrease in '07 for U.S. Trade Representative


Trends & Technology
Holy Chip
The Cell chip, based on a design inspired by supercomputers, runs at least ten times as fast as Intel's most powerful Pentium. More important, Cell boasts a staggering fiftyfold advantage in handling graphics-intensive applications that will define the next generation of visual entertainment--blindingly fast and seductively immersive games, virtual-reality romps, wireless downloads, real-time video chat, interactive TV shows with multiple endings and a panoply of new services yet to be dreamed up.

IBM wizards chip in on new microprocessor


Women Business Owners
Pro Tech Auto Glass
With numerous years of experience in the auto glass industry, we wanted to create our own business, and National City was able to help put our plan in motion. Pro Tech Auto Glass is now one of the only female-owned auto glass repair shops in the state.

More about Robin Blockson & Janell Jones, owners

Small Business
Small Business Q&A: How to Build Your Brand
Q: I would like to build a brand but I don't know the first thing about it. Where do I start?
A: One mistake many small business owners make is that they think that branding is a concept exclusively reserved for the "big boys." I could not disagree more. Whether you like it or not, whether you know it or not, and whether it is strong or not, you already have a brand.

Read more on building your brand


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